AI Information

What is Qualifyed.AI - Lookalike Audiences

Qualifyed's AI Predictive Audiences tool is a machine learning and artificial intelligence powered solution that helps businesses target and convert cold prospects into customers. The tool uses a file of 1st party data of US consumers and runs these seed files against marketing databases, including credit bureaus, to pre-score 96% of US adults on their likelihood to convert before they even hear of the business. This is achieved by identifying audiences who share similar characteristics with existing customers. These attributes are mostly offline data attributes, cookie-less, and immune to any future changes of third-party cookies. Qualifyed then applies the machine learning algorithmic model of existing customers to pre-score different US populations. This audience is then ingested into the businesses' ad account, via LiveRamp as a hashed email list, for creating new, highly targeted audiences for the campaigns. The technology used by Qualifyed is used by Fortune 500 companies that pay six figures per year, but the company has democratized the technology

Who is Qualifyed.AI - Lookalike Audiences for?

1. Small business owners looking to expand their customer base and increase their ROI on advertising.
2. Marketing agencies seeking to provide their clients with highly targeted and effective advertising campaigns.
3. E-commerce businesses looking to reach new customers and increase their sales.
4. Startups looking to acquire new customers and establish their brand in the market.
5. Any business looking to improve their advertising strategy and reach their target audience with greater precision.

What are the use cases for Qualifyed.AI - Lookalike Audiences?

Potential Business Use Cases:

1. E-commerce businesses can use AI Predictive Audiences to target cold prospects who are most likely to convert into customers based on their offline data attributes. This can help them achieve higher ROAS and increase their revenue.

2. Real estate companies can use this tool to target potential homebuyers who share similar characteristics with their existing customers. This can help them save time and resources by focusing on the most promising leads.

3. Financial institutions can use AI Predictive Audiences to identify prospects who are most likely to open a new account or take out a loan based on their credit history and other offline data attributes. This can help them increase their customer base and revenue.

4. Healthcare organizations can use this tool to target patients who are most likely to benefit from their services based on their medical history and other offline data attributes. This can help them provide more personalized care and improve patient outcomes.

5. Travel companies can use AI Predictive Audiences to target potential customers who are