AI Information
What is BOSCO
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BOSCO™ is an AI-powered digital marketing intelligence platform that helps marketers plan their digital marketing budget more efficiently. The platform combines internal marketing data with algorithmic modelling to provide personalized reporting dashboards that enable marketers to make data-driven decisions on digital marketing spend. BOSCO™ does not rely on the user's marketing budget; instead, it ranks the user's domain against its closest competitors in the same category using its BOSCO™ Index. The index is based on data from trusted third-party domains collected from previous digital interactions, measuring how effective the user is with investments in organic and paid media channels. With the BOSCO™ Index, marketers can see how they stack up against their competitors, identify sales opportunities and improve their online footprint. The tool also offers forecasting for future digital marketing performance with 96% accuracy, predicting how to allocate online spend across all channels for maximum return on investments. BOSCO™ is a reliable tool for marketers who want to forecast their digital marketing performance and